Cho Fu or sometimes branded as Nice Choice is one of the oldest brands (started in 1983) from the company Hurng Fur Foods (established in 1971), a Taiwanese manufacturer of desserts such as cookies and cakes, most notably pineapple cake and sachima. The brand is regularly promoted in Taipei food shows and its products are exported around the world.

九福公司（成立于 1971 年）最古老的品牌之一（始于 1983 年），该公司是一家台湾甜点制造商，生产饼干和蛋糕，最著名的是菠萝蛋糕和沙琪玛。 该品牌定期在台北美食展上推广，产品远销世界各地。