Golden Fortune is a family-owned importer and wholesaler of Asian groceries that distribute to supermarkets in the United States. The company's roots started in 1982 in Chinatown, Manhattan, New York City as a small grocery store on East Broadway by the Manhattan Bridge. Years later, the company's founders opened a wholesale grocery business in Brooklyn that eventually evolved into Golden Fortune when they relocated to New Jersey in 1999. Today, Golden Fortune proudly imports and distributes many popular Asian food brands. The company's quality products come from all over Asia: China, Korea, Philippines, Taiwan, Thailand, and other countries. The company imports dried, frozen, refrigerated, seasonal, canned and bottled products such as beverages, snacks, sauces, rice, noodles and more.
Golden Fortune's dedicated purchasing team is constantly placing orders with reputable manufacturers in Asia to import the best Asian food products into the United States. The company's world-class sales team have a deep understanding of the Asian food industry and routinely visits customers located in the northeast, midwest and the south to establish strong customer relationships. The company's fleet of trucks regularly delivers to customers in New York, New Jersey, Connecticut, and Pennsylvania and the company works closely with shipping partners to transport full truck load shipments to other customers. Situated in Bayonne, New Jersey, the company enjoys the advantage of being in close proximity to six major New York and New Jersey seaports, three international airports, and major interstate highways.
Golden Fortune provides all of its brands with marketing support backed by a full service in-house team. The company plans and executes comprehensive, cost-efficient, and fully tailored marketing plans and uses its connections with American and Chinese media agencies and social media contacts to increase the efficiency of the brand's marketing budget. Golden Fortune can also work together with the brand's in-house marketing team to create appealing and creative marketing campaigns to drive sales, especially during special Asian holiday periods like Chinese New Year, Dragonboat Festival, and Mid-Autumn Festival. The company has an experienced demo team to promote brands in supermarkets and at indoor and outdoor food events.
Golden Fortune owns and operates a massive 270,000 sq feet warehouse with 21 exterior loading docks and 16 interior loading docks in Bayonne, New Jersey. The company also has a custom-built 30,000 sq feet walk-in cooler and freezer for refrigerated and frozen goods. Unlike other distributors that rent their warehouse or rely on third-party storage solutions that may limit their warehousing capabilities, Golden Fortune can utilize its massive storage to scale its inventory quickly to stock up on high demand products and immediately respond to changing market conditions like new tariffs and logistical challenges that would devastate smaller distributors without a large warehouse capacity.
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