From Small Grocery Store to Wholesaler

Knowledge, Roots, & Excellence for Over 35 Years

Golden Fortune is a family-owned importer and wholesaler of Asian groceries that distribute to supermarkets in the United States. The company's roots started in 1982 in Chinatown, Manhattan as a small grocery store on East Broadway by the Manhattan Bridge. Several years later, the company's founders opened a wholesale grocery business in Brooklyn that eventually evolved into Golden Fortune when they relocated to New Jersey in 1999. Today, Golden Fortune proudly imports and distributes many popular Asian food brands. The company's quality products come from all over Asia:  China, Korea, Philippines, Singapore, Taiwan, Thailand, and other countries. The company imports frozen, refrigerated, seasonal, canned and bottled products such as beverages, snacks, sauces, rice, noodles and more.

Knowledge, Roots, & Excellence for Over 35 Years

Top Quality Brands Customers Ask For

Our Competitive Advantages

Unparalleled Logistics

Unparalleled Logistics

Golden Fortune's dedicated purchasing team is constantly placing orders with manufacturers in Asia to import the best Asian food products into the United States. The company's world-class sales team have a deep understanding of the industry and routinely visits customers located across thirty-two states in the northeast, midwest and the south to establish strong customer relationships. The company's fleet of trucks regularly delivers to customers in New York, New Jersey, Connecticut, and Pennsylvania and the company works closely with shipping partners to transport full truck load shipments to other customers.

Full Service Marketing

Full Service Marketing

Golden Fortune provides all of its brands with marketing support backed by a full service in-house team.  The company plans and executes comprehensive, cost-efficient, and fully tailored marketing campaigns and leverages its connections with American and Chinese media agencies and social media contacts to increase the efficiency of the brand's marketing budget. The company also has an experienced demo team to promote brands in supermarkets and food events.

Massive Warehouse

Massive Warehouse

Golden Fortune owns and operates a massive 270,000 square feet warehouse in Bayonne, New Jersey. Unlike other distributors who rent their warehouse or rely on third-party storage solutions that can limit their warehousing capabilities, Golden Fortune can scale its inventory quickly to stock up on high demand products and immediately respond to changing market conditions like new tariffs and logistical challenges that would devastate smaller distributors.

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